V.I.P Lawn Service was a company Greg Heffley and Rowley Jefferson created to pay off an $83 fruit smoothie bill to Rowley's dad, Robert Jefferson. The first customer was a friend of Greg's Grandma, Mrs. Canfield. However, they did not get paid because Greg avoided all the dog poop on her lawn's grass due to the strict policy of dog poop. Frank did the remainder of the work and didn't get paid either. Greg shut the business down in case Mrs. Canfield was badmouthing them. Greg decides to try and make a V.I.P Snow Removal during the winter.